Kim Kardashian Takes Sister Kourtney to Court in New Ad
Kim Kardashian playfully confronted her older sister Kourtney in a courtroom setting for a humorous new advertisement promoting Kourtney's wellness brand, Lemme. The 45-year-old reality TV star confidently acted as a tough prosecutor, questioning Kourtney, 46, about the brand’s upcoming products: Colostrum Gummies and Colostrum Liquid Liposomal, set to launch on November 6.
Advertising Concept and Familial Playfulness
Kourtney remained composed on the witness stand while Kim presented her case to both judge and jury, accusing her sister of “gatekeeping” her “gut health secrets” from their Kardashian-Jenner family members.
Kim accused Kourtney of "gatekeeping" her "gut health secrets."
Connection to Personal Life and Media
The ad, shared on both sisters’ Instagram accounts, contains playful references to their known real-life conflicts. It also cleverly ties into Kim's new Hulu series, All's Fair, which premiered the same day. In the show, Kim portrays a renowned divorce attorney working at an all-female law firm.
Kim's Legal Ambitions
Outside of entertainment, the SKIMS founder is on the verge of learning if she passed the California Bar exam, marking the final stage in her long pursuit to follow in the footsteps of her father, Robert Kardashian, by becoming a lawyer.
Summary
This witty ad highlights Kim and Kourtney’s playful sibling rivalry while promoting Lemme and echoing Kim’s real-life legal journey.
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