BBVA Switzerland Launches Interactive Experience to Explore Investment Behavior
BBVA in Switzerland, in collaboration with the bank's Behavioral Economics team, has introduced “Investing in the Mirror”, an innovative interactive platform designed to encourage reflection on how emotions, biases, and beliefs affect investment choices.
Understanding the Emotional Side of Financial Decisions
This initiative offers a fresh perspective on the relationship with money by combining technological innovation with behavioral psychology. It prompts users to consider how feelings such as fear, haste, or overconfidence can shape investment decisions.
Key Questions Explored
- What motivates a financial decision?
- How do emotional biases affect investment behavior?
Interactive and Educational Features
The website integrates videos, podcasts, and accessible resources to help visitors identify behavioral patterns that influence economic choices.
“Understanding the reasons and emotions that mark the different phases of investing is essential. Often, we remain unaware of factors like present bias, loss aversion, or the tendency to overestimate our abilities.”
The Role of Behavioral Economics
The initiative is grounded in behavioral economics, a field that blends psychology and economics to analyze real-world decision-making, challenging the notion of purely rational choices.
“Investing in the Mirror” aims not only to raise awareness but also to equip users with practical tools for making smarter and more informed financial decisions.