Fred Sirieix Stars in People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery has launched its largest multi-channel festive campaign yet, featuring a celebrity lineup spreading seasonal cheer across snow-covered streets.
Campaign Details
Produced in-house and directed by Vince Peone through The Gate, the TV advertisement stars Davina McCall, Emma Willis, and Mike Wedderburn announcing the brand’s biggest prize pot of £38.2 million.
Fred Sirieix’s Dramatic Entrance
Fred Sirieix makes a striking appearance with a daring skydive from the People’s Postcode Lottery’s iconic red blimp.
“Could your door be the winning one?”
He urges viewers to sign up before midnight on Sunday, 30 November.
Broadcast and Audio Strategy
The campaign intensifies the weekend before the sign-up deadline by hijacking broadcaster continuity segments with contextual voiceover messages surrounding popular ITV and Channel 4 shows like Gogglebox and I’m A Celebrity.
Extending Campaign Reach
People’s Postcode Lottery has also partnered with Goalhanger Podcasts to feature the campaign on the popular podcast series The Rest Is, broadening its audience beyond traditional screens.
Summary
This festive campaign creatively combines celebrity appearances, daring stunts, and multi-platform media to maximize engagement for People’s Postcode Lottery’s record-breaking prize offering.
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