Inside Beauty's Foodie Era
Beauty has developed a fascination with food, with products like lip balms, body washes, and serums being infused with scents like chai, cake, and fruit.
The rise of food-scented beauty products may seem playful, but it reveals a deeper desire for simplicity and comfort. As one observer notes,
we want to smell like comfort, a vacation or a bakery, with scents like vanilla, caramel, and rose milk becoming increasingly popular.
The line between body and appetite has become blurred, and this trend feels oddly natural. Perhaps this shift is a result of the beauty industry's struggle to promise transformation, leading it to focus on promising tenderness instead.
These products work because they allow consumers to purchase tenderness, reminding them that
sweetness still exists somewhere, even if it comes in a jar.
Author's summary: Beauty industry shifts towards food-scented products.
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