Jennifer Lawrence Discusses Personal Style and Watch Launch
It’s 3:00 p.m. on a Wednesday in SoHo. Outside the soon-to-open Longines boutique, a crowd gathers—not just paparazzi, but stylish tourists and shoppers typical of the neighborhood during business hours. A passing couple stops to ask about the excitement, while a young man in a cream sweater proudly announces, “Jennifer Lawrence is in there!”
Inside, Lawrence sits in an accent chair, effortlessly combining movie-star charisma with an approachable vibe. She wears a brown sweater layered under a matching cardigan draped over her shoulders, paired with a short black skirt featuring a doubled-over design. She lifts the hem to show the detail: “It’s a sweater over a sweater,” she says, “but I didn’t put a skirt over a skirt.” (The look is designed by The Row, notably styled by Mary-Kate and Ashley Olsen.)
Launching the PrimaLuna Watch
Lawrence is at the boutique for the launch event of Longines’ latest timepiece. Holding up her arm, she introduces the watch:
“The PrimaLuna. I don’t normally call watches by their government names, but it’s elegant. I only recently started wearing watches as jewelry, and I think that it’s a really beautiful piece of jewelry.”
The PrimaLuna is a revival of a classic moonphase style from the 193-year-old Swiss watchmaker.
Summary
Jennifer Lawrence combines casual elegance with a passion for timeless jewelry, celebrating Longines' relaunch of a classic watch with genuine enthusiasm.
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