Jay Som teams up with Hayley Williams for Past Lives video ahead of Pitchfork London whynow

Jay Som Collaborates with Hayley Williams for "Past Lives" Video

Jay Som has released the video for "Past Lives," her collaboration with Paramore’s Hayley Williams, ahead of her performance at Pitchfork Festival London on Saturday, 8th November. The song is featured on her first album in over six years, Belong, which has quickly become a fan favorite thanks to its slow-burning indie charm.

About the Video

The new animated video, directed by Daniel Topete, visually captures the song’s theme of spiraling reflection with vibrant colors, enhancing the track’s emotional depth.

The Album and Artist Background

Released earlier this year on Lucky Number, Belong represents a confident comeback for Jay Som after a long hiatus from solo work. Since her 2019 album Anak Ko, Melina Duterte has built a notable indie music career as a producer and engineer, contributing to projects by boygenius, Lucy Dacus, Troye Sivan, and Beabadoobee. She also toured with Boygenius, adding guitar and vocals to their performances.

Critical Reception

Artist’s Perspective

Belong is about “trying to find where I fit after stepping away for a while,” Duterte explained, adding that the album’s 11 tracks reflect this journey of self-discovery.

Jay Som’s latest work marks an expressive return, blending introspection with rich indie sounds, positioning her firmly back in the musical spotlight.

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whynow whynow — 2025-11-04

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