‘KPop Demon Hunters’ HUNTR/X Mattel Dolls Announcement
Netflix’s hit animated series KPop Demon Hunters is extending its reach with an exclusive release of HUNTR/X fashion dolls by Mattel. The new collectible set features the fan-favorite demon-slaying idols Rumi, Mira, and Zoey.
Product Details and Availability
- Price: US $150 for the three-pack
- Pre-orders launch on Mattel Creations starting November 12
- Shipping is scheduled for Fall 2026
- Dolls include the trio’s sparkling finale outfits, "screen-accurate" weapons, luxurious fabrics, and meticulously styled hair
- Each set comes with a Certificate of Authenticity
Collaboration and Merchandising Strategy
This launch is part of a broader partnership between Netflix, Mattel, and Hasbro, which will soon introduce a wave of KPop Demon Hunters merchandise including toys, games, and cosplay products.
“KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for,” said Marian Lee, Netflix Chief Marketing Officer. “Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity.”
Summary
The new Mattel dolls embody the spirit and style of KPop Demon Hunters, allowing fans to own a piece of the phenomenon as the franchise expands into a multi-merchandise enterprise.
Author’s Note
This collaboration marks a milestone, combining fandom passion with high-end collectibles, signaling a strong future for KPop Demon Hunters merchandise globally.