Mattel Launches 'KPop Demon Hunters' Fashion Dolls
Mattel has revealed a new fashion doll collection inspired by the upcoming Netflix animated film "KPop Demon Hunters." The lineup includes a three-doll pack featuring Rumi, Mira, and Zoey, members of the movie’s fictional K-pop group HUNTR/X.
The dolls replicate the characters’ finale performance looks, complete with detailed outfits, props, and hairstyles. Pre-orders open on November 12 exclusively through Mattel Creations, with shipping scheduled for fall 2026. Each set includes a certificate of authenticity.
This marks Mattel’s first official product within the "KPop Demon Hunters" franchise. Earlier in October, the company partnered with Hasbro to secure global co-master toy licensing rights for the property. The collection is designed to appeal both to fans of the film and to doll collectors worldwide.
Netflix has designated "KPop Demon Hunters" as its most viewed movie of all time based on audience metrics.
Author’s Summary
Mattel introduces a collectible fashion doll set inspired by Netflix’s record-breaking film "KPop Demon Hunters," expanding its global collaboration with Hasbro.