Wendy's plans to close hundreds of underperforming locations in the United States by 2026. This decision is part of a broader turnaround strategy aimed at strengthening the brand and increasing profitability across its remaining restaurants.
The closures come after the chain shut down 140 stores last year. Wendy's is responding to declining domestic sales and intense competition within the fast-food market. The goal is to streamline operations and focus on more profitable locations.
Wendy's is aiming to "reverse declining domestic sales amidst stiff competition."
The company believes this restructuring will help boost its performance and reinforce its system nationwide.
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Author's summary: Wendy's decision to close hundreds of U.S. outlets by 2026 seeks to improve profitability by addressing underperformance and competitive pressures.