DC vs Marvel: The Current State
DC and Marvel are both experiencing success with their new alternate universe storylines.
Notable runs include Joe Kelly's The Amazing Spider-Man and Al Ewing's Mortal Thor for Marvel, and Matt Fraction's Batman and Joshua Williamson's Superman for DC.
While both companies are pushing boundaries and exciting fans, DC is currently outperforming Marvel in terms of quality and identity.
DC is lapping Marvel in terms of books right now, and it all comes down to one very obvious, very important thing that Marvel lacks.
Author's summary: DC is beating Marvel in quality and identity.