West Coast Eagles Secure Four-Year Sponsorship with Allianz Australia
The West Coast Eagles have entered into a four-year partnership with Allianz Australia, becoming a Platinum Partner to support the club’s AFL, AFLW, and Wheelchair football teams. This agreement marks Allianz’s first major sporting collaboration in Western Australia and is part of the insurer’s nationwide effort to enhance community programs.
Club Leadership Endorses Partnership
West Coast Eagles CEO Don Pyke emphasized the alignment between Allianz’s values and the club’s identity, highlighting the insurer’s commitment to resilience, performance, and community engagement.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our club’s values and identity,” said Pyke.
He added, “Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs while contributing to our broader community initiatives.”
Branding and Sponsorship Details
- Allianz branding will be visible on the neckline of the Eagles’ AFL guernseys, training apparel, media backdrops, and in-game signage at Optus Stadium.
- From 2026, Allianz will be the shorts partner for the AFLW team.
- The insurer will also serve as a major partner for the Wheelchair football team.
Community Initiative Launch
The partnership will kick off with a collaborative community project supporting Foodbank WA’s Give a Feed appeal, which provides Christmas food hampers to families in need across Western Australia.
- Allianz will sponsor 1,000 hampers.
- Eagles players and staff will volunteer to help deliver the hampers before Christmas.
“Allianz has a long history of supporting sport and promoting the power of sport in uniting communities,” said managing director Richard Feledy.
Author’s Summary
This new four-year deal between West Coast Eagles and Allianz Australia strengthens the club's sports programs and boosts impactful community support in Western Australia.
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