West Coast Eagles Partner with Allianz Australia
The West Coast Eagles announced a new partnership with Allianz Australia on Monday, marking a significant collaboration for the next four years.
Details of the Partnership
Allianz Australia, part of the Allianz Group reaffirmed as the world’s top insurance brand in 2025, will support the West Coast Eagles’ AFL, AFLW, and Wheelchair football teams. Allianz provides insurance products to over four million Australian customers, offering home, car, business, and general insurance under the slogan “Care you can count on.”
Statements from Leadership
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said West Coast Eagles CEO Don Pyke.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.
Allianz Australia’s support will enhance our AFL, AFLW and Wheelchair football programs as they pursue excellence on and off the field, while also contributing to our Club’s broader community initiatives.
We look forward to an exciting future together with Allianz Australia and to the added value and experiences this partnership will deliver for our members.”
Branding and Visibility
- Allianz Australia’s logo will be prominently displayed on the neckline of the West Coast Eagles’ AFL match guernseys and training apparel.
- The branding will also appear on media backdrops and gameday signage at Optus Stadium and away matches.
This partnership strengthens the club's commitment to community and sporting excellence through collaboration with a globally recognized insurer.