Cebu Pacific Showcases the Philippines in Tokyo with Two-Day Pop-Up
TOKYO – Cebu Pacific brought the vibrant spirit of Filipino culture to Japan through a two-day pop-up event at Shibuya 109 on November 8 and 9. The initiative was part of the airline’s inbound tourism campaign, “Fly to Your Happy Philippines,” designed to inspire more Japanese travelers to experience the country’s iconic islands and attractions.
At the event, visitors could explore a simulated Cebu Pacific flight, take part in virtual tours of Cebu, Boracay, Bohol, and Palawan, and join a raffle offering free round-trip tickets to the Philippines.
“Japan is a key market for us, and we continue to see strong growth in travel between our countries,” said Xander Lao, CEB President and Chief Commercial Officer, during a press conference in Tokyo. “Through this campaign, we hope to encourage more Japanese travelers to visit the Philippines and experience its diverse destinations, while making their journey affordable and enjoyable with Cebu Pacific.”
Cebu Pacific operates direct flights from Fukuoka, Nagoya, Osaka (Kansai), Sapporo, and Tokyo (Narita) to Cebu, Clark, and Manila, making it the largest Philippine carrier serving Japan. The airline also plans to increase flight frequencies to select Japanese cities in the fourth quarter of 2025 to accommodate rising travel demand.
Author’s Summary
The pop-up event in Tokyo by Cebu Pacific promoted Filipino culture and aimed to attract more Japanese tourists through immersive experiences and expanded flight offerings.