More than Half of Gen Z Canadians Feel Pressured to ‘Fake’ Financial Stability: TD Survey

Gen Z Canadians Feel Pressured to 'Fake' Financial Stability

A TD survey reveals that more than half of Gen Z (53%) respondents feel compelled to maintain a successful image on social media.

Gen Z is anxious about their finances, feeling conflicted and under pressure to keep up appearances despite struggling with rising costs and low income.

Gen Z is under constant pressure to appear financially secure as soon as they begin their careers, while many are struggling behind the scenes with stress, debt and uncertainty

said Kristy Irwin, Product Group Owner, Youth & Student. Nearly two in three (65%) believe they’re falling behind their peers financially.

Author summary: Gen Z feels pressured to appear financially stable.

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Cantech Letter Cantech Letter — 2025-10-14