Micro-Dramas: A $7bn Industry in China
Micro-dramas, 90-minute films broken into one-minute episodes, have taken China by storm. Available online, with the first few episodes free before requiring payment, these dramas have become a significant industry.
- Viewers can pay up to $30 per drama to watch the rest in an app.
- A growing number of micro-dramas are AI-generated videos.
"The micro-drama market in China pulls in $7bn annually. It's already bigger than their domestic box office,"
as stated by Adrienne Lahens, a former TikTok executive, citing the example of Nine-Tail Fox Demon Falls For Me, a fully AI-generated series with over 200 million views in just a month.
Author's summary: Micro-dramas are a booming $7bn industry.