Tour de France Partnership with M&M'S
The Tour de France and Tour de France Femmes avec Zwift have announced a partnership with Mars Wrigley, making M&M'S an official supplier for the next three years.
This agreement combines the festive tradition of the Grande Boucle with the spirit of sport, bringing sweet treats to the event. M&M'S will be present in the Tour caravan, aiming to enhance moments of pleasure and joy, creating memories for all.
As France's second most popular chocolate confectionery brand, M&M'S has been a part of French culture for over 50 years, produced in Haguenau, Alsace, and enjoyed by one in three households.
Produced in Haguenau, Alsace for over 50 years, M&M’S has become a beloved part of French culture, now enjoyed by one in three households.
Author's summary: M&M'S becomes official supplier of Tour de France.