WPP and Google Partnership
WPP has announced a $400 million partnership with Google to enhance its AI capabilities.
The investment is part of new CEO Cindy Rose's plan to catch up with competitors and speed up campaign production.
The deal will help create "hyper-relevant campaigns in days, not months."
The collaboration will impact various services, including integrated creative, production, media, experience, and commerce, aiming to "unlock growth" beyond traditional efficiency initiatives.
Author's summary: WPP partners with Google to boost AI capabilities.