The Victoria's Secret fashion show is returning for the second time after its relaunch, promising to bring back the glitz and glam of the old format.
As the fashion industry evolves, with a focus on minimalism, thinner body types, and rising conservatism, the lingerie brand's show is attempting to find its place in the cultural context of 2025.
It's supposed to be big
The show's return comes after mixed reviews of its relaunch, with critics suggesting that it had loses its "fun" factor by moving away from its original concept.
Despite uncertainty from commentators about whether the brand would stage a show in 2025, internally, there was no question about proceeding.
Author's summary: Victoria's Secret tries again.