MOST Awards Magazine 2025: Excellence, unwrapped
The media industry globally is in turmoil, but it is also the ultimate survivor.
The 2025 MOST Awards Survey results, powered by South Africa's media professionals, reveal the key factors driving value in relationships today.
“insight into what drives value in relationships today”
- Media agencies value expertise and service delivery.
- Knowledge of brands and the media landscape is crucial.
- Sales service delivery and understanding client needs are key differentiators.
Brad Aigner, who has researched the MOST Awards since 2009, has seen the industry evolve over 15 editions of the Survey and awards ceremony.
Author's summary: Media industry survives despite turmoil.