Sonoco's Inaugural TV Ads Focus on Packaging's Everyday Moments
Sonoco, a B2B firm, has launched its first TV ads, which highlight the role of packaging in everyday life. According to the company's marketing director, the return on investment has been stronger than expected, particularly with connected TV.
The metal packaging unit's campaign, which ran over Labor Day weekend, aimed to connect with consumers who are! also Sonoco's customers. The ads depict scenes of family members using metal cans and cups in their daily lives.
Sonoco's metal packaging is "part of real-life moments,"
said Becky Skipper, director of business development and marketing at Sonoco Metal Packaging. The developers intentionally focused on these scenarios rather than highlighting the products' features.
- Family members using metal cans to cook meals
- A boy handing an aerosol can to a man while working on a car
- People using metal cups for beverages at a dinner table
Author's summary: Sonoco's TV ads showcase metal packaging in everyday life.