L'Oréal's India Growth Strategy
L'Oréal Professionnel India is refining its approach to being a global brand in a local market. Mathilde Barthelemy-Vigier, General Manager, emphasizes the importance of local relevance.
L'Oréal's global guidelines are not restrictions but a framework for local innovation.
The brand focuses on ensuring local relevance, rather than rolling out every global launch in India. This involves local testing, data-driven decisions, and education-led growth for salon professionals.
- Local testing to understand Indian consumer insights
- Data-driven decisions to inform marketing and product choices
- Education-led growth for salon professionals
Author's summary: L'Oréal prioritizes local relevance in India.