Crocs' Surprising Popularity in China
Crocs, once considered "ugly" clogs, have made a comeback and become a favorite among Chinese Gen Z, providing valuable insights for firms struggling to connect with young Chinese consumers.
A salesperson attends to customers at a Crocs store in Beijing, illustrating the brand's unexpected popularity.
The comeback of the “ugly” clogs can provide valuable insights for firms struggling to connect with young Chinese consumers.
Crocs' success in the $7 trillion Chinese market can offer lessons for Western firms seeking to regain confidence with young consumers.
Author's summary: Crocs' comeback in China offers insights for firms.
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