Meet The Exec Who Thinks Merch Can Be ‘More Powerful Than A Simple Transaction’
Bravado president Matt Young explains the merchandise company's strategy for artists including Billie Eilish, Rihanna, Olivia Rodrigo, and Slipknot.
As president of Bravado, Matt Young oversees the world's largest music merchandise operation — and from that perch, he's envisioning the merch sector of the future.
In today’s music economy, where streaming royalties remain thin and ticket prices continue to escalate, one of the fastest-growing and most resilient sectors is merchandise — and few companies are as prominent in the space as Universal Music Group’s wholly owned Bravado.
Bravado aims to unite artists and fans through products that aspire to be more than souvenirs, and at the center of its machine is its president, Matt Young.
Merch Can Be ‘More Powerful Than A Simple Transaction’
Author summary: Bravado president Matt Young shares vision for music merchandise.
More News
- Sinners: blood, blues and vampires - The Stute
- Ribbon-cutting ceremony celebrates reopening of Grabill Road Bridge
- The Future of Palestine Solidarity in US Labor Will Come From the Rank and File
- AFI FEST 2025 presented by Canva Wraps Five Days Celebrating Global Cinema - LAmag
- Chanute’s season ended by Bishop Miege