Paris, an Endless Source of Inspiration for Perfumers
The world of fragrance has never stopped celebrating the French capital, with both historic houses and new brands presenting their own olfactory interpretations of a city synonymous with style, freedom, and refinement.
On a Thursday evening in September, a boutique on Rue Saint-Honoré in Paris's 1st arrondissement was buzzing with excitement as it launched a new fragrance brand, Solférino.
Solférino was created by Philippe Benacin, co-founder of Interparfums, which develops and distributes fragrances for notable brands such as Nina Ricci, Lacoste, and Karl Lagerfeld. This marked the group's first in-house creation, with its offices located at 10 Rue de Solférino, the former headquarters of the Socialist Party in Paris' 7th arrondissement.
"I wanted to rekindle the link between high perfumery and the Parisian imagination,"
said Philippe Benacin of this personal collection.
Author's summary: Paris inspires new perfume brand.