GWI Integrates with Anthropic's AI Assistant
UK-based consumer research business GWI has agreed to integrate with AI company Anthropic's chatbot, Claude.
The agreement allows GWI users to access insights within their chats with Claude by connecting GWI's Model Context Protocol (MCP) to the AI chatbot.
By bringing GWI's data to Claude, we're giving every user instant access to accurate, reliable, trustworthy data.
According to Tom Smith, founder and chief executive at GWI, this integration will connect the world's largest study of online consumers to the world's most popular AI agents, starting with Claude and soon followed by ChatGPT.
GWI's integration with Anthropic's AI assistant is expected to provide users with reliable audience data.
- GWI integrates with Anthropic's AI assistant, Claude.
- Integration connects GWI's Model Context Protocol (MCP) to the AI chatbot.
- GWI's data will be used in Claude's output, ahead of data scraped from other sources.
Author's summary: GWI integrates with Anthropic's AI assistant for reliable data.