Retail Theatre in Confectionery
Confectionery plays a key role in travel retail, offering impulse and gifting appeal while providing a memorable passenger experience.
Interview with Deirdre O'Carroll
ARI Global Buying Manager Food, Confectionery & Souvenirs Deirdre O'Carroll discusses the importance of digital engagement, sense of place, and brand partnerships in creating shopper excitement.
High-visibility promotions really help us to capture attention and drive impulse purchases.
Creating Retail Theatre
ARI utilizes confectionery to create retail theatre and enhance the in-store experience for travellers through regional favourites, exclusives, and high-profile partnerships.
Author's summary: ARI's confectionery strategy combines digital engagement and local flavour.
- Regional favourites
- Exclusives
- High-profile partnerships