Mattel Seals ‘KPop Demon Hunters’ Deal with New HUNTR/X Dolls
Mattel has partnered with Netflix’s KPop Demon Hunters to release its first licensed toy line: a three-pack of HUNTR/X dolls called What It Sounds Like. The collection reimagines the characters Rumi, Mira, and Zoey as detailed fashion dolls with full articulation.
Each doll features its signature look from the film’s finale, complete with unique hairstyles, iconic outfits, and weapons inspired by their on-screen personas. Fans can channel their favorite moments from the movie and relive the action from home.
“This Rumi doll is gonna be golden.” — Mattel
“Fans of all ages can shine like they're born to be.” — Mattel/The Toy Book
“Bring the Honmoon home.” — Mattel/The Toy Book
The set comes in a luminous, lightstick-inspired box and will be available for presale on Mattel Creations starting November 12, with shipping expected next fall.
This marks Mattel’s first Demon Hunters release since attaining the franchise’s global co-master toy license alongside Hasbro, signaling more collectible releases ahead in the coming year.
Author’s Summary
Mattel partners with Netflix on stylish HUNTR/X dolls inspired by KPop Demon Hunters, opening presales Nov. 12 and hinting at more franchise collectibles to follow.