Paris Hilton, Burgers, & Bikinis: Can You Name This Iconic QSR?
Remember the Burgers & Bikinis campaign featuring Paris Hilton from the early 2000s? This fast-food chain gained fame through its memorable TV commercials and was among the pioneers in serving charbroiled burgers.
Origins of the Brand
The chain was founded by Carl Karcher and his wife Margaret in Los Angeles, California. Their first enterprise was a hot dog cart before expanding to a full-service restaurant.
The Meaning Behind the Name
The name “Carl’s Jr.” reflects it being a smaller counterpart to Carl’s Drive-In Barbecue, Carl Karcher’s original full-service restaurant.
Brand Symbol
Carl’s Jr. is easily recognized by its Happy Star logo, which has become an iconic symbol of the brand.
“Carl’s Jr. is known for its iconic Happy Star logo, which symbolizes the brand.”
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By Barbie Romero, November 4, 2025
Author’s summary: The iconic Burgers & Bikinis campaign starring Paris Hilton highlights Carl’s Jr., a fast-food brand known for charbroiled burgers and its famous Happy Star logo.
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