YouTube Solidifies its Position: The "New TV" of Filipinos
YouTube has reaffirmed its position as the “new TV” in the Philippines, driving national reach and deep engagement in provincial regions.
A 2025 survey by Kantar shows that 88% of Filipinos in rural Visayas and Mindanao watch YouTube content daily.
- YouTube views on internet-connected TVs have quadrupled between 2020 and 2024.
- 90% of Filipino viewers say YouTube has the most trusted creators and content.
YouTube isn’t just leading in nationwide reach and engagement—it’s also the most trusted.
Author's summary: YouTube leads as the "new TV" in the Philippines with trusted content.