Cadbury Heroes Campaign: A Groundbreaking Outdoor Ad
The Cadbury Heroes campaign, created by VCCP, has achieved a remarkable score of 5.9 according to System1 rankings, making it the highest-scoring outdoor ad to date.
System1's Star Rating is calculated by measuring the emotional response to an advert, with strong, positive emotions being a key factor in driving long-term brand growth.
The ads "subvert audience expectations to evoke humour and reward 'double-take' repeated viewing.
The simplicity of the adverts' appearance and the use of familiar brand assets make it easier for audiences to recognise Cadbury and recall the creative later on.
The campaign features a series from Cadbury's Heroes collection rebranded with the names of pop culture figures.
Author's summary: Cadbury Heroes campaign tops System1 rankings.
- Campaign score: 5.9
- Ranking: Highest-scoring outdoor ad to date
- Agency: VCCP