Who Won Fashion Month SS26 on Social Media?
Brands tapping into fandoms and cultural crossovers gained significant online traction, despite creative director debuts making headlines.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands prioritizing talent trends and influencers from various industries, including Thai actors, TV stars like Christopher Briney, and Hollywood and K-pop ambassadors.
The Spring/Summer 2026 season generated $881 in social engagement.
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Author's summary: Brands leveraged fandoms and celebrities to boost social media engagement during Fashion Month SS26.
- Key drivers of social engagement: big-name celebrities and talent trends
- Influencers from various industries, including Thai actors, TV stars, and Hollywood and K-pop ambassadors
- Generated $881 in social engagement