Startup Elavi Focuses on High-Protein Brownies
Elavi, a better-for-you snack startup, has experienced rapid growth since its direct-to-consumer (DTC) launch in 2022, expanding into major retailers like Costco and Whole Foods in Southern California.
The company has taken a strategic step back from retail to focus on a new product, high-protein brownies, which have gained attention from consumers and large retailers.
Sometimes one step back can allow for two steps forward.
- Elavi's flagship cashew butters initially caught the attention of Costco in Southern California after their debut in 2022.
- The startup is now transitioning its cashew butters back to online-only to focus on the high-protein brownies.
Author's summary: Elavi prioritizes high-protein brownies.