HYBE x LAFC Collab Brings K-Culture To Audi 2025 MLS Cup Playoffs
HYBE teams up with LAFC in a first-ever MLS sponsorship to celebrate K-pop culture and fandom in Los Angeles as the club begins the Audi 2025 MLS Cup Playoffs on October 29.
The Los Angeles Football Club (LAFC) is entering a significant sponsorship with the South Korean global entertainment lifestyle platform, HYBE. This partnership is notable, especially after South Korean professional footballer Son Heung-min joined LAFC, resulting in a surge of fans attending games and boosting ticket and merchandise sales.
As one of the best Asian players of all time, Son’s LAFC jersey became the top-selling jersey across the Fanatic Networks in just 72 hours after he joined the club. Los Angeles, being home to the largest Korean cultural center in the U.S., hosts several Korean companies, including CJ America, HYBE America, and Samsung Research America.
Author's summary: HYBE and LAFC collaborate to bring K-culture to the MLS Cup Playoffs.