Piyush Pandey, a renowned advertising legend and Padma Shri awardee, passed away on Friday after battling an infection.
He was behind prominent marketing campaigns for notable brands such as Fevicol, Cadbury, and Asian Paints.
Prime Minister Narendra Modi offered his condolences, praising Pandey's creativity and contributions to the world of advertising.
Shri Piyush Pandey Ji was admired for his creativity. He made a monumental contribution to the world of advertising and communications.
Messages of condolence flooded in, with many noting that the world lost its "glue" with his passing, referencing his iconic "Fevicol ka jod toot gaya" campaign.
Pandey is also credited with creating India's most famous political slogan, "Ab ki baar, Modi Sarkar."
Author's summary: Piyush Pandey, a legendary advertiser, passes away.