B2B Marketers Face AI Skills Gap
Three quarters of B2B marketers have seen a surge in artificial intelligence focus over the past year.
According to Marketing Week's 2025 State of B2B Marketing research, 75.9% of 450 respondents reported an increased focus on AI in their business.
- 77.6% of SMEs (250 employees and under) reported an increased AI focus.
- 74% of large corporates also reported an increased AI focus.
However, 51.5% of respondents identified an AI skills gap in their marketing department, a greater concern than data and analytics expertise (38.9%) or martech understanding (32.8%).
The AI skills gap was more pronounced in large organisations, with 58.6% of marketers reporting a gap, compared to 45.7% in SMEs.
No direct quotes available in the text.
Author's summary: B2B marketers struggle with AI skills gap amid rising AI focus.
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