This week, Toyota announced the spin-off of its Century model into a standalone ultra-luxury brand, positioned above Lexus, with its official debut at the 2025 Japan Mobility Show.
Toyota's decision to create a standalone ultra-luxury brand is a significant move in the automotive industry, redefining the concept of luxury vehicles.
Toyota is transforming its flagship Century model into a standalone ultra-luxury brand positioned above Lexus.
Author's summary: Toyota spins off Century into a standalone luxury brand.