Kinsta's New CMO: Making the Brand a Verb
Matt Reid, Kinsta's first CMO, aims to elevate the brand's marketing efforts to drive its next phase of growth.
Kinsta, a global cloud platform, has grown from a niche WordPress hosting provider through its focus on product, technical reliability, and word-of-mouth advocacy.
- Strong engineering and customer satisfaction have driven Kinsta's growth historically.
- The company now seeks to shift from organic momentum to deliberate market leadership.
Kinsta's rise has been built thanks to a focus on product, technical reliability, and word-of-mouth advocacy.
Matt Reid joined Kinsta in June, bringing over 20 years of experience in B2B tech firms to bring commercial discipline and structure to the company's ambitions.
Author's summary: Kinsta appoints first CMO to drive growth.
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