Sweden’s still ahead in the preparedness game — and now it means business

Sweden Leads in Preparedness

Elisabeth Braw, a senior fellow at the Atlantic Council and author of "Goodbye Globalization", notes that informing companies of potential threats and how to prepare is becoming essential in today's geopolitical landscape.

Seven years ago, Sweden made headlines with its "In Case of Crisis or War" leaflet, sent to all households. This initiative has since inspired a trend across Europe.

Now, Sweden is taking the lead again with a preparedness leaflet specifically designed for businesses, outlining potential threats and preparation strategies.

Informing companies about threats that could harm them, and how they can prepare, makes perfect sense.

The concept of preparedness leaflets originated in 2018 when the Swedish Civil Contingencies Agency (MSB) sent "In Case of Crisis or War" to every household by post.

Author's summary: Sweden is ahead in preparedness.

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Politico Europe Politico Europe — 2025-10-27

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