Quest for the Unusual in Luxury Travel
Demand for independent hotels offering unique experiences is rising, as travelers seek to avoid generic accommodations.
“Demand for independent luxury accommodation is more pronounced than ever because people are always after unique hotels and experiences.”
According to Philipp Weghmann, chief development officer of Preferred Travel Group, a Luxury Travel Report by Preferred Hotels & Resorts and The Harris Poll found that 70% of luxury travelers dislike the "sameness" in design, service, and experience in modern luxury hotels.
- 70% of surveyed luxury travelers find that modern luxury hotels have lost their soul to standardization.
- The report describes the rise of "dupe culture and algorithm-driven itineraries" as the "beige-ification of travel".
Author's summary: Luxury travelers seek unique experiences.
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