Beverage NPD: October’s top picks
The beverage industry is seeing significant innovation with trends like sugar reduction and functional drinks.
Our weekly round-ups cover the latest beverage innovation from around the world. Now, our monthly review is here to see what beverages are tapping into key core trends and have real runway to grow.
Sugar reduction is always key: but the way to bring this to consumers can happen in a variety of ways: whether that’s in smaller pack sizes or new innovations.
Meanwhile, brands are pushing functionality into new occasions and opportunities.
Sometimes the simplest ideas are the best.Coca-Cola is bringing its 7.
Want to keep your pulse on the latest trends in the beverage category? Join us for Beverage Innovation 2025: our free-to-attend webinar on November 6.
Author's summary: Beverage industry innovates with sugar reduction.
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